Considers the issues connected with the specificity of educational service and the formation of the value chain of educational services of higher school. By the authors proposed a set of market indicators and a standard set of marketing actions for universities.

Authors: S. V. Salkutsan, A. I. Yakovlev

Direction: Quality Management, innovation and crisis Management

Keywords: The specificity of the educational service of higher education and its features, value chain, a standard set of marketing actions of high school

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